Strong Product Management is the key to success for any internet start-up. What to build, how much to build, when to build. Who makes product decisions, how to get buy-off, how to not debate things endlessly - all common questions. Come learn what Product Management is, what makes a strong Product Manager, and how to make those product decisions quickly and effectively.
Anita Garimella Andrews
CEO Sepiida
Anita has nearly 15 years of solid e-commerce experience. In her most recent online commerce role, she was VP, E-commerce at Nutrisystem. Prior to that, she headed product for Wallop (a Microsoft Ventures start-up) as well as Ingenio (funded by Benchmark Capital and acquired by AT&T YellowPages.com). Anita has expertise in building B-to-B and B-to-C platforms, social gaming, search and advertising, user experience design, product management viral metrics optimization, online marketing, and social networks.
Sepiida is an online marketing firm that provides analytics implementation & analysis, conversion rate optimization, and product management services to companies in multiple industries including social gaming, e-commerce, internet technology, retail, and non-profits. They help businesses acquire new customers, reactivate previous customers, increase ongoing conversions, and improve ROI for all online marketing initiatives. The scope of Sepiida’s projects is as wide as an entire email stream, mobile app, or website, or as narrow as particular feature or user flow. They tailor their offerings to the needs of each individual client and can deliver specs and HTML ready for implementation by any development team.
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